Wayne Lockwood

Hi everyone... Wayne here. Always been interested in marketing, eventually leading me in to doing a Marketing and Business Management course at Oxford Brookes in order to expand my knowledge further and now I work as a content writer at Firepath Digital.

Wednesday, 24 April 2019

When Clients Win, You Win: The Value in Building Relationships Over Client Lists

Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to t...

What Is a Marketing Consultant? A 1-Minute Rundown

Thanks to movies like Office Space and Up In The Air , if a company hires consultants, it doesn’t send the best message to their employees...

Goals vs Objectives: The Simple Breakdown

Whether you're working on a team project or defining goals for an entire company, it's critical your employees are on the same page ...

Tuesday, 23 April 2019

5 Tips to Improve the Performance of Your PPC Campaigns

Let's say you're tracking the performance of your pay-per-click (PPC) ad campaigns. After all that hard work and PPC strategizing yo...

One Simple Hack That’ll Boost Your Ecommerce Sales

There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a ...

Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram

Instagram officially has one billion monthly active users -- and 80% of those users follow a business . Your business isn't on Instagra...

The Social Strategy Brands Like Marvel Are Using to Generate a 68% Conversion Rate

2% and 18 minutes. That’s the average reach of a Facebook post and life of a tweet , respectively. Crazy insignificant, right? These are...

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