Digital marketing is fluid. It is always changing and brands have to be able to adapt to that. Take StickerRide as one example of a company that has adapted to 2016. Using a dedicated app, brands can have their stickers placed on cars of ordinary people, who will drive around and passively advertise your brand in exchange for rewards. Successful elsewhere, it has recently launched in the US.
2016 has already started and we have seen numerous changes to the way the landscape works. This article is going to take a look at some of the trends that will take up the rest of 2016.
Video Advertising Will Continue to Dominate
Video is on the rise. It was on the rise last year and it is on the rise this year. YouTube predicts that hundreds of millions of hours of video are watched on the platform every day. Facebook is continuing to promote video advertising and all major search engines are looking to accommodate video.
Just because you operate with video doesn’t guarantee success. There’s no one size fits all strategy, but video will undoubtedly help.
Live Streaming is Rising to the Top
When Meerkat was unveiled this year, it had other social media networks scrambling to get involved in live streaming. Twitter acknowledged it was in the middle of creating a new platform based on Periscope. And the two have competed ever since.
Social live streaming is no longer a novelty. It will become the norm.
Read more: http://www.huffingtonpost.com/aj-agrawal/6-digital-marketing-predi_b_10715926.html
Read more: http://www.huffingtonpost.com/aj-agrawal/6-digital-marketing-predi_b_10715926.html
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