Wayne Lockwood: 4 Reasons Why You Can’t Miss Marketing Nation Online

Tuesday, 30 August 2016

4 Reasons Why You Can’t Miss Marketing Nation Online

Author: Rick Siegfried

Aren’t trade shows so much fun? All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Unfortunately, this all comes at cost–both in time and money. Sure, you might be able to expense the ticket, travel, hotel, and meals, but then there’s the epic backup in email and work that piles up while you’re off gallivanting around whatever summit, conference, or expo you happen to be at. The point is, live, in-person trade shows have their pros and cons.

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment?

Well, there is! There truly is! I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. To be tomorrow’s marketer is to be innovative–both with the marketing strategies you incorporate to meet your goals and the tools you use to implement those strategies. That’s exactly the type of experience you’ll have at Marketing Nation Online.

Are you still on the fence about joining this free event that you can experience from the comfort of your own worn-in La-Z-Boy recliner, lovingly pretentious coffee shop, or even at your perfectly cluttered desk? Take a gander at some of the best reasons to attend:

1. Thought Leader Conference Sessions

There’s more than something for everyone at Marketing Nation Online. Whether you’re interested in hearing about the future of content or about the three T’s for success in the digital age, the thought leadership shall be strong in this one.

Here are just a few of the questions that will be answered along the way:

How can more experienced generations, Gen X and above, best groom an emerging team for a high degree of success, rather than get in the way? Find out with Anantha Narasimhan and Jennifer Clegg from CA Technologies.
How can digital marketers capture buying signals at events to increase attendance, accelerate the buyer’s journey, and generate revenue? Kristen Alexander and Beki Scarbrough from Certain have the answers.
How do healthcare marketers keep pace with the speed of digital innovation while also meeting the consumer’s growing expectation for personalized and relevant engagement? Discover how with Jeremy Duncan from Blue Cross & Blue Shield of Rhode Island.
How can marketers deliver content that audiences actually crave? Tom Davis from Forbes Media has got you covered.

And the coup de gras: keynotes from Visa and Facebook. Check ‘em out!

A Women-Targeted Strategy: Lara Balazs, SVP North America Marketing at Visa, will discuss her passion and commitment to female leadership in business and how it helps ensure that, as marketers, you’re keeping one of the most powerful audiences top-of-mind in your marketing strategies.

Building Your People-Based Marketing Strategy: Martin Gilliard, Global Head of MarTech and Data Partnerships at Facebook, will share his vision of omni-channel marketing and how brands can provide seamless experiences, regardless of channel or device.

2. Exclusive Marketing Insights

Okay, let’s get down to the nitty gritty. The other 10+ sessions include a multitude of marketing mastery for those of you who are already living in ‘the tomorrow’ (for me personally, I’m not sure if I’m in “the tomorrow”, but it certainly sounds like we should all be onboard).

Are you a B2B marketer looking to generate some demand? We’ve got a track dedicated to helping you learn how to attract buyers, nurture them, and deliver win-ready leads to sales. Maybe you’re trying to stay on top of the latest digital trends? We’ve got sessions about how to grow lifetime value by engaging buyers seamlessly across digital channels. Or maybe you’re just interested in the best tips and tricks on how we do Marketo at Marketo. Well, we’ve got some treats for you too.

And those are just the sessions! Don’t forget about all of our sponsors’ virtual booths that are packed with great content on topics ranging from video marketing and account-based marketing to event marketing and beyond!

3. Networking Lounge

Sure, face-to-face interactions at in-person events are key, but imagine the speed at which you can network at Marketing Nation Online, with the ability to hop in and out of sponsor booths and networking lounges in seconds. This all can be done without leaving the conversation because of each area’s chat box. You barely even have to pay attention (but I would definitely recommend it).

And who is on the other end of those chat messages? More than 15,000 like-minded marketers ready to engage with the same content and topics that you’re interested in. It’s a match made in heaven! You can even stay in touch post-event by exchanging your virtual business cards that you 1) won’t forget and 2) will never run out of.

4. Free Stuff

Did I just catch your attention with the word ‘free’? If you’ve ever been to a tradeshow, you already know that one of the best parts is the free swag and chance to win a bunch of sweet prizes from whatever games or contests you participate in. Fear not, Marketo has over 100 giveaways for our Marketing Nation Online attendees! You could be the lucky new owner of an iRobot Roomba (not the DJ Roomba edition), an Oculus Rift, an iPhone 7 (be the coolest kid on the block), a ticket to the Marketing Nation Summit 2017 (back to the Bay!), and other great giveaways.

Did I mention that EVERYTHING I’ve talked about above is free? Probably, but it’s worth saying again anyway. That’s right, all of this amazingness is free of charge. While I might sound like an informercial at this point, the truth is you have no reason not to register right now and join us for an awesome, interactive and educational event all from the comfort of wherever you want! DO IT!