For schools, having a great website is no longer an added bonus. Parents and students alike make decisions online, and your website has a great deal to do with that process.
The good news, is that it no longer takes an entire IT department to turn a mediocre website into a great one. In our new ebook for education marketers, 15 Website Must-Haves for Driving More Inquiries and Applications, we offer quick wins to help you optimize your school's sites to both attract more traffic, and drive more leads.
You'll learn all about:
- Inbound links
- On-page SEO
- Meta Tags
- 301 Redirects
- First impressions
- Consistent layout and structure
- Compelling images
- Clear navigation
- Accessibility and mobile responsiveness
- Perceivable value
- Quality content
- Blog
- Social sharing
- Student or Parent Testimonials
- Landing Pages and Forms
Ready to dive in? Snag your copy of our free ebook here >>
from HubSpot Marketing Blog http://blog.hubspot.com/marketing/15-website-must-haves-for-driving-more-inquiries-and-applications-new-ebook
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