Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers.
The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand's name started with one of the first letters of the alphabet.
Thanks to the internet, it's easier for prospects and leads to find businesses by simply conducting a search or checking out social media. In fact, 81% of shoppers conduct online research about a product before making a purchase. Now, it's more important than ever to have well-optimized business pages across search engines and social media platforms so your business can be found and so you can generate more leads. 
The folks at HigherVisibility produced minigraphics with tips for how to optimize your business page on Facebook, Pinterest, Etsy, Yelp, and Google. A few simple steps to improve your pages could result in more traffic, leads, and revenue for your business, so be sure to bookmark the minigraphics below.
Yelp
Etsy
from HubSpot Marketing Blog https://blog.hubspot.com/marketing/seo-cheat-sheet-ecommerce
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