Friday, 29 December 2017

5 Videos to Improve Your Marketing Skills in 2018

By now, your budget is mostly set, your planning has wrapped up, and you’re likely settling on a personal New Year’s resolution for 2018. As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year.

Do you want to hone your skills when it comes to landing pages? Are you hoping to finally master the right cadence for your social accounts? What about adding a guest blogging program to your content strategy?

When it comes to professional development, change can be challenging but is absolutely necessary for marketers to stay ahead in our ever-changing world. In this blog, I’ll share five videos that will help you improve your marketing skills in 2018. 

Personal Branding: Authenticity vs. Transparency

Pam Moore’s video is short, sweet, and to the point. She discusses the differences between authenticity and transparency and gives marketers insight into crafting their personal brand.

Developing a Content Marketing Strategy

When it comes to creating a content marketing strategy, having an actionable and measurable plan to prove ROI to your C-suite is the key to success. If you’re just getting started with your strategy or if you’re looking to improve your impact with an already existing strategy, this video can help you move forward in 2018.

Reduce B2B Waste with a Strategy for Context

Ardath Albee‘s video hones in on the importance of context when it comes to getting ahead. While the video focuses on B2B strategy, there are applicable lessons for every marketer.

Creating and Running a Webinar Program

Thought leadership and storytelling are two of the most important strategies for achieving success in today’s landscape. What better way than launching your own webinar program?

Marketers Don’t Know People

Marcus Collins‘s TED Talk had me laughing, scratching my head, and really considering what marketers can do differently. He encourages marketers to look beyond demographics and psychographics to truly engage their audience.

I’m sure I’m not telling you anything new when I say that the web is full of awesome free resources—from TED Talks to comprehensive learning libraries—so make sure to go sharpen your skills (or learn a new one) in 2018. What marketing skills are you looking to improve upon in 2018? What videos have you recently viewed that sparked a new idea for your marketing department? I’d love to hear your thoughts and plans in the comment section!

The post 5 Videos to Improve Your Marketing Skills in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.



from Marketo Marketing Blog https://blog.marketo.com/2017/12/5-videos-improve-marketing-skills-2018.html

Thursday, 28 December 2017

5 Tips to Achieve Stellar Sales Success in 2018

It’s the end of the year. It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just hit your goals but to exceed them for 2018.

There are many questions you must ask yourself to prepare: What are you going to do differently? What are you going to improve? How specifically are you going to drive sales? Are you going to focus on generating new business? On improving your close rate? On growing your existing accounts?

In this blog, you’ll find five tips to help you achieve stellar sales success in 2018.

As you build your plan, consider how you’re going to improve in each of these critical areas:

1. Develop the Skills You Need to Succeed

Success isn’t going to fall in your lap. It takes a lot of work. Start by evaluating your strengths and weaknesses. Look at the skills that are essential to succeed and find ways to improve in these areas.

For example, the top three sales skills possessed by sellers at top-performing sales organizations are:

  1. Driving and winning sales opportunities
  2. Driving account growth
  3. Core consultative selling

Core consultative selling is an approach to sales whereby sellers redefine reality and maximize buyer value through a mix of understanding, shaping and redefining need, crafting compelling solutions to address the need, and communicating maximum impact for the buyer.

If you don’t have a process to win sales, if you can’t lead successful sales conversations, and if you don’t know how to grow your accounts, you will not achieve your maximum potential success.

2. Manage Your Time

71% of company leaders do not believe their sellers manage their time and day effectively. To beat your sales goals, you need to maximize your time and motivation. You need to find ways to get more accomplished each day.

How do you get started? First, begin to track your time and where you’re spending it. Then, plan for how you want to spend it.

The sooner you figure out where your time is going, the quicker you can start maximizing the time you spend on what’s really important.

3. Sell to the Domino

There’s much buzz in the sales world that buying committees are growing, and it’s getting difficult to get consensus on decisions. Perhaps there are more people touching every purchase, but we’ve found that most buying teams have one person who has a profound influence on the ultimate decision—The Domino. The Domino’s primary interest is to influence the action and direction of their team and is often the swaying voice that others tend to follow.

In fact, 90% of the time sellers only need to convince one person in a buying committee: the dominant influencer.

Whoever plays the role of Domino should receive special attention from you. Look for ways to secure one-on-one time with them and inspire them with what you can do for them.

Identifying and getting in with that one person will really pay off.

4. Minimize Buyer Risk

In 100 pieces of advice to “sell the ROI,” you might find one piece of advice on minimizing the perception of risk for the buyer. Consider this:

  • 61% of buyers say that the winners of actual sales opportunities help them to avoid the pitfalls they may encounter after purchase.
  • 73% of buyers say that the seller they chose was considered trustworthy.
  • Only 35% of buyers have a favorable view of sellers—and those buyers are likely to take more risks in the buying process.

Risk plays a major role in the buyer’s decision process. Buyers are naturally skeptical. Many of them have been burned in the past and don’t want to repeat their mistakes. However, with all change comes risk. It’s your job to minimize risk and overcome the risk hurdles.

5. Drive Value

81% of top performing sales organizations (those with higher win rates, revenue growth, and that achieve premium pricing) agree their sales organization is focused on driving maximum value for buyers. Sellers frequently talk about providing value, but the reality is, few actually do it. In fact, only 42% of buyers find value in their meetings with sellers. Before you can drive value, there needs to be a well-thought-out plan to create value. You must know the value you can bring in general and the value you can bring to each individual buyer.

As you start preparing for 2018, make a plan for how you’ll improve your skills, manage your time, connect with the Domino, minimize risk, and provide value. If you can focus on these five areas, you will achieve the best sales success.

What goals are you looking to achieve in 2018 for your sales team? How have you started to plan for these goals? I’d love to hear about what you’re planning for next year in the comments.

The post 5 Tips to Achieve Stellar Sales Success in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.



from Marketo Marketing Blog https://blog.marketo.com/2017/12/5-tips-achieve-stellar-sales-success-2018.html

This Facebook Ad Experiment Generated $1.1 Million

We write quite a bit about the most effective ways to use Facebook.

How can you grow your audience? How can you reach the right people? And what's the best way to use ads?

And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note. agains standard single video ads. Now, instead of simply publishing a single image or video, brands could now pair this visual content with something like a product catalog related to it.

One marketer -- Digital Spotlight CEO Ash Aryal -- decided to test the new feature, investing a $177,843.34 spend to see how Collection ads stacked up against single video ads. 

Even better: The results were compiled into the comprehensive, interactive infographic below. Scroll through to see how the experiment turned out.





from Marketing https://blog.hubspot.com/marketing/facebook-ad-test-roi

Wednesday, 27 December 2017

Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Yes. AdWords converts better than most other channels. Anywhere, ever.

But. That doesn’t mean it’s the only option. Or even the best option.

Two reasons why:

First, your cost per lead tends to be higher than other inbound channels. Chiefly because…

Second, AdWords doesn’t scale as well as other options. So you hit a point of diminishing returns. ‘Cause only 3.4% of search queries results in an AdWords click.

That ain’t a lot. ‘Specially on your ~5-10 niche keywords that actually convert.

The trick is to turn your attention from the bottom of the funnel back to the top.

Here’s why the top of your funnel is almost always more profitable than the bottom.

Closing and scaling BOFU deals isn’t sustainable

AdWords has intent. People search, click, and opt-in or buy.

It’s literally trained people to give you money.

It’s the ‘last touch’ so often that it becomes “easy to track ROI.” So like any self-fulfilling prophecy, the more attention it gets, the more “it works.” The more budget and labor and buy-in.

The problem is scale.

Especially when you’re paying $25 to $50+ per click. (Or more — I see you insurance and law.)

Conversions might be good on AdWords. But in many cases there’s (1) not enough to grow your business past six figures. Or (2) there’s not enough margin to reinvest in other areas.

Bottom-of-the-funnel advertising like this works well because you can throw down a few bucks and see a few more bucks come in not long afterward.

But here’s where more problems crop up.

High-end CPCs dramatically push up your Cost Per Leads. That, in turn, pushes up your minimum monthly ad budget. So it’s not uncommon to see ~$30k/month budgets in competitive niches on the low end (I’ve worked on a few myself).

You need so many leads to turn into customers. So you need to cast the net wide enough to convert a few measly percentage points.

Here’s the additional wrinkle, though.

According to a Salesforce B2B benchmark report, it takes an average of 84 days for a lead to become an opportunity:


Image Source

And that’s not even a final sale.

84 long, hard days to transition from a lead to an opportunity, and 18 more days to close the deal.

Now. What are your payment terms? Net 30 or worse?

You’re now looking at not recouping a single dollar from that $30k/month budget until the next quarter (at the earliest).

So in reality, you need like four or five times that budget to sustain you. It’s like working capital in finance. You need enough to keep the lights open until the money, eventually, flows back into your bottom line.

Fortunately, all hope isn’t lost.

There’s a powerful antidote to a sluggish, budget-sabotaging funnel. It goes by the name of: Brand Awareness.

The stuff that big, mega enterprises have invested in for years. But most SMBs and tech geeks shy away because it “doesn’t convert.”

Generating brand awareness is a cheap investment

Brand awareness is typically the goal of any top-of-the-funnel campaign.

You want to start positioning your brand favorably within the minds and hearts of consumers.

Unfortunately, it’s often overlooked. It’s the Great Brand vs. Performance Marketing debate.

On the one hand, ‘branding’ is like a clich├ęd buzzword that’s lost all meaning. And on the other, it’s only seen as viable for large companies with massive budgets. It’s a “nice to have,” not a “must have.”

To make matters worse, it’s nearly impossible to draw a direct line from brand building activities to sales. So it gets dismissed by all hardcore data geeks (even when data itself lies).

But here’s the thing.

When done correctly, brand building is an investment in future sales.

Take a look at Facebook ad expert Jon Loomer’s current ad campaigns:


Image Source

What do you notice?

First off, it’s all divided by a typical marketing/sales funnel.

Traffic/reach – TOFU
Lead generation – MOFU
Conversions – BOFU

Now take a look at the daily budgets for each. This is where it gets interesting.

He dedicates the majority of his budget to-top-of-the-funnel marketing activities.

Around $1,500 per month goes to top-of-the-funnel campaigns, and he only sets $300 aside for MOFU and BOFU tactics.

That’s a massive difference.

Why?

Why on earth would he invest $1,500 a month into campaigns that have zero chance of converting?

Why not dump that money into MOFU and BOFU campaigns with sale-based offers?

Because he’s making a future investment. You can’t convert sales when there isn’t enough built-in demand in the first place.

Let me explain with some data.

Nielsen conducted a massive study on understanding what drives sales, and they found that 59% of people buy products and services from brands that they recognize.


Image Source

Familiar faces are more likely to get the final deal.

But that’s not all.

SurveyMonkey and Search Engine Land found that 70% of consumers look for a known retailer when deciding which search result to click:


Image Source

That’s not surprising at all, really.

Think about it:

When you searched for “inbound marketing” recently, did you click on HubSpot or joeschmoe.net?

I’m gonna go out on a limb and say it wasn’t the latter.

Even if joeschmoe.net were ranking #1, you’d probably still click HubSpot at #5.

Cuz: Brand awareness = trust.

Brand recognition is a powerful way to drive sales.

And once you develop a brand reputation within your own space, you end up being able to drive traffic without having to take the normal funnel stage route.

Meaning you don’t have to pay to drive traffic anymore.

You don’t have to pay for ads and lead magnets.

You just have to focus on closing. You reduce your costs dramatically.

It’s time for some good news:

Building brand awareness is cheap.

I’m talking dirt freaking cheap. Pennies to the dollar cheap.


Image Source

According to Moz, Facebook Ads have the cheapest CPM (cost per 1,000 impressions) of any advertising platform ever.

Except they “don’t work,” right?

Maybe, maybe not. But try comparing that cost to the freaking newspaper, magazine, and radio CPMs then:


Image Source

And guess what?

You only have to spend $1 per day on Facebook as the minimum daily budget. That means you can reach 4,000 more people a day with ads based on brand awareness for a single measly dollar.


Image Source

Using expert-level mathematician skills, that’s 120,000 brand impressions each month for only $30.

That’s just about the cheapest brand exposure you’ll ever get. Like, ever.

That’s 120,000 more people seeing your brand than last month.

Here’s how to implement cheap branding on Facebook to keep your top of the funnel profitable and growing like never before.

Create a self-sustaining TOFU campaign on Facebook

Self-sustaining campaigns run and run and run.

It only takes three easy steps that you can complete in just minutes today.

Create a new, medium-sized saved audience based on your target market.
Create a remarketing audience based on those engaged users.
Create a new lookalike audience based on leads.

With this, you’ll only be spending a few bucks a day while simultaneously creating a campaign that maintains itself.

You just rinse and repeat each time the cycle completes to replenish your audience.

This way, you’re generating thousands of new visits and impressions to build brand awareness every single month.

More brand awareness = more recognition/trust = more sales in fewer funnel stages = less money out of your pocket.

To get started, fire up the Facebook Business Manager and head to the audiences section:

From here, select the option to create a new saved audience:

The saved audience is a great starting point to generate a big enough list for brand awareness campaigns.

Start by entering the basic demographic data associated with your target customers:

Next, it’s time to narrow it down a bit.

You can’t target 200,000,000 people with brand awareness ads. Unfortunately, there aren’t that many people who care about your company.

Start adding various interests related to your company. For example, if you sell SEO services, add that as an interest:

Are your services B2B? Narrow it down further:

Lastly, finish it off with some exclusions to avoid targeting users who typically don’t respond well to your products or services:

Next, hit save and name your audience so that you can recognize it later.

Now, head to the Ads Manager and create a new campaign based on the brand awareness objective:

Then, scroll down to the audience section and choose the saved audience you just created:

Next, set your budget to just a single dollar per day (or more if you have a larger budget):

Now it’s time for the creative.

For brand awareness ads, you don’t want to focus on converting someone to sales. Offers like that won’t resonate with users who have no clue who you are.

Give them value associated with your brand without asking for anything in return.

For example, take your latest blog post and use that as your creative.


Image Source

You’re done with the first step. Next up, it’s time to set up a remarketing audience based on visits to your brand awareness blog post.

First things first, you need to get your Facebook Pixel setup if you haven’t already. Head to the Events Manager and select the Pixels option.

Click to create your Pixel and give it a recognizable name for your site:

Next, install your Pixel code by selecting any of the listed options:

From there, simply follow the directions for each based on your choice to get your code installed.

Now, go back to the audience section and create a new custom audience based on website traffic:

Make sure that you select “People who visited specific web pages” as your criteria, and then enter the blog post you drive traffic to for your brand awareness ads:

If you want to get even more specific, narrow down the traffic by refining the frequency to two or more visits:

Still with me?

Next, hit save, and you’ve generated your second audience.

With this audience, you can bring back users and narrow your list down even further to the most brand-aware visitors.

Lastly, you’ll want to take that new custom audience and turn it into a lookalike audience.

That will allow Facebook to wrangle up more users for you to target who have similar interests and tendencies as your best performers in these campaigns.

Genius, right?

Head to the audiences section and create a new lookalike audience. Select the second remarketing audience you just saved as the “Source:”

Next, be sure to choose the 1% audience size to keep it targeted and dirt cheap (See: this study).

Hit save, and you’ve just created a self-sustaining top-of-the-funnel campaign to generate tons of brand awareness.

Phew. You made it.

Now it’s time to sit back and reap the rewards of a well-sown crop.

Conclusion

Yes. You should invest in AdWords.

But invest all you’ve got?

No. Probably not.

Not when you’re looking at ~four * $30k/month to start getting your first few customers. Not unless you’ve got a rich uncle hiding somewhere. Or a private equity firm cutting the checks.

Instead of following the typical playbook, flip the script. Invest in the stuff that’s going to make future sales easier and less expensive.

Invest in branding activities, that you have no way of tracking today, in pursuit of an easier tomorrow.

Brand awareness has the power to drive faster, funnel-skipping sales, at scale. And when done correctly, it can even be a cheap investment that will pay off dividends for years to come.

About the Author: Brad Smith is the founder of Codeless, a B2B content creation company. Frequent contributor to Kissmetrics, Unbounce, WordStream, AdEspresso, Search Engine Journal, Autopilot, and more.



from The Kissmetrics Marketing Blog https://blog.kissmetrics.com/why-the-top-of-your-funnel-is-almost-always-more-profitable-than-the-bottom/

How to Get a Handle on Rising Unsubscribe Rates

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do?

One thing you can’t do is ignore it. A high unsubscribe rate can seriously hurt your reputation as a sender and could even impact your ability to hit the inbox. If it goes on for long enough, a high unsubscribe rate could affect your email conversion rates and even impact overall revenue.

But you’ve caught it in time to fix it. You know your unsubscribe rate is increasing, and you know you have to do something to intervene. But what?

If your buyers are tired of hearing from you via email or are not interested in your marketing efforts, you can make specific changes to improve engagement.

In this blog, I’ll show you how to implement new tactics to improve your email marketing and slow down your unsubscribe rate.

A Few Segments is Not Enough

If your unsubscribe rate keeps climbing, it may be because you’re not delivering relevant or timely messages to your audience. Studies have shown that 50% of consumers unsubscribe from an email list due to irrelevant emails. Ecommerce buyers will often unsubscribe when a particular email pushes them over the edge to annoyance. It could be that a message is particularly unhelpful or is far off the mark for your buyers. It’s up to you to make sure that you never send an email that drives any of your buyers to unsubscribe.

There’s no way to guarantee that your audience stays engaged, however you can do a better job of sending messages that are relevant to their needs and wants. If you more deeply segment your email list, you’ll be able to automatically send messages that are tailored to their interests. With real-time data on buyer behavior, you can send emails to segments like:

  • Loyal customers who have purchased more than 3 times
  • Buyers who haven’t engaged in 30 days and are at-risk
  • Buyers who are interested in a specific product or product category

Segmenting can be much more than just sending out emails to specific demographics like age and gender. You can drill down to create more specific segments based on the customer lifecycle and buyer actions, decreasing the chances that your buyers decide to unsubscribe. And while segmentation can help ensure that people are getting the most relevant content, it’s just as important to make sure they’re NOT getting content that isn’t relevant. In fact, with proper segmentation, it’s not uncommon to send fewer emails to each customer.

Personalize Every Single Message

In addition to better segmenting your audience, you can use that same customer data to personalize every email you send out. Research has shown that buyers respond positively to personalization in email marketing. In fact, personalization can reduce acquisition costs by up to 50% and increase the efficiency of marketing spend by 30%, according to McKinsey.

But personalization doesn’t just mean sending an email with your buyer’s name in the subject line (though that can sometimes work). You should also personalize your emails with real-time data, such as:

  • The items your buyer last viewed when visiting your site
  • Product recommendations they’re likely to enjoy based on past purchases
  • A discount on the exact items abandoned in their shopping cart 

This type of action-driven personalization can really drive email results and offers more relevant messaging to your buyers. A single unsubscribe could mean a loss of 60% in future lifetime value. But when emails are personalized, the average click-through rate is 2.5 times higher. Instead of missing the mark with your emails, personalized messages will make your audience feel as though your emails are actually adding value, rather than wasting their time.

Leverage Other Channels

If buyers are still continuing to unsubscribe, it may be that you’re simply sending out too many emails. If your audience feels like you’re sending a deluge of messages, they may unsubscribe just to clean up their inbox. In that case, you have to decrease the number of emails you send. But how do you do that without losing engagement and missing out on important customer communication?

It’s simple: instead of communicating everything through email, try out alternative channels. For example, web or mobile push can be an easy and simple way to drive conversions on your website outside of email. And instead of sending emails for transactional communications like order confirmation or shopping information, try push messages or Facebook messenger for ecommerce. That way, instead of sending 5 emails to a customer in one week you can send 3 emails and 2 web push messages. This feels far less invasive to your buyers, while still allowing you to communicate what you need to.

Messenger

Email should be used carefully and cautiously by any brand. While your buyers may have opted in, that doesn’t mean they won’t decide to opt out if you abuse their trust. If you see your unsubscribe rate climbing, it may be time to reevaluate how your brand uses email. By combining segmentation, personalization, and alternate channels, you can improve email engagement and control your unsubscribe rate.

How have you dealt with rising unsubscribe rates in the past? How might you change your approach in the future? I’d love to hear your thoughts in the comments.

The post How to Get a Handle on Rising Unsubscribe Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.



from Marketo Marketing Blog https://blog.marketo.com/2017/12/how-to-get-handle-rising-unsubscribe-rates.html

How to Create Videos That Convert Leads into Customers [Video]



from Marketing https://blog.hubspot.com/marketing/create-videos-that-convert-leads

Tuesday, 26 December 2017

10 Free Templates Every Small Business Needs in 2018

Owning or working for a small business can be extremely rewarding.

You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years.

But then there are the less glamorous aspects -- from tight budgets and limited resources to lack of direction and leadership -- that can really start to weigh on you.

Use the free HubSpot Invoice Template Generator to create professional invoices in minutes.

It would be nice if someone would throw you a bone every now and then, right?

That's why we took some time to round up 10 completely free templates that you can lean on to streamline your workflow, save time, and get more done.

10 Free Templates Every Small Business Needs in 2018

1) Professional Bio Templates

Let's face it: Writing about yourself can feel, well, awkward.

The good news is we've created 40+ fill-in-the-blank bio templates that you can use to put together an impressive, professional narrative that you'll want to share.

Use these professional bio templates to give your team page a refresh. We recommended collaborating with a couple of colleagues you work closely with as you fill these out to ensure you're speaking to all of your awesome skills.

Professional Bio Templates

2) Invoice Templates

For larger businesses, investing in paid invoicing software is a good way to keep your payments organized, but for small to mid-sized businesses, paying for a solution isn't always an option.

If you're looking for a cost-free way to stay on top of your billing, check out these free invoice templates for Microsoft Word. These invoice templates come in different colors and styles, so you can pick one that best suits your business.

Invoice Template Example

*Bonus* We also just launched a free invoice template generator that allows you to create professional invoice PDFs in just a few clicks. Check it out here.

3) Company Newsletter Template

Want to keep your contacts and customers engaged and informed about your business? Try sending a monthly company newsletter.

This clean and concise template makes it easy for you to plug in things like updates, accomplishments, awards, and upcoming events to share with your community.

You can also adapt this template to use internally for an employee newsletter featuring new hires, promotions, culture events, and changes in existing policies.

Company Newsletter Templates

4) Employee Timecard Template

Keeping tabs on employee hours is a really important part of running a business. Aside from ensuring your employees get paid (and get paid on time), having a log of hours can also help to resolve conflicts, evaluate employee engagement, and plan quotes in service-based industries.

With the help of this timecard template, you can keep all of your employee hours organized by week, month, and year. And don't worry about busting out that calculator: the template takes care of totaling each line for you.

Employee Timecard Template

5) Business Letterhead Templates

An on-brand letterhead, while it may seem like a small detail, can go a long way when it comes to establishing credibility and trust through written communications.

In many cases, your letterhead serves as a first impression to potential customers, so you want to make sure it represents your business well. Additionally, your letterhead typically houses valuable contact details, so you'll want to convey that information in a really clear and concise way.

Business Lettehead Templates

6) Email Templates

Think about how much time you spending crafting emails on any given day. One hour? Two hours? More than five hours?

Aware that email can be a serious time suck, we created 15 email marketing templates to simplify all of your marketing and sales needs -- from PR and blogging outreach to customer reference emails.

These fill-in-the-blank templates are especially helpful when it comes to reducing the time you spend on emails that you're sending on a repeat basis.

Email Template

7) Meeting Agenda Template

We've all been in our fair share of meetings that have gone off the rails. But unproductive meetings suck up valuable time that could be better spent on impactful projects.

To keep things on track, try using a simple meeting agenda template.

Fill out this template a few days ahead of your meeting and send it out to all of the participants. Doing this in advance will give folks time to prepare for the meeting accordingly -- and ultimately eliminate any confusion.

Meeting Agenda Template

8) Infographic Templates

When you work at a small company, design resources can be hard to come by. But that doesn't mean your content creation efforts need to suffer as a result.

These free infographic templates can be used by designers and non-designers alike to create quality inforgraphics right in PowerPoint or Illustrator.

Use these infographic templates to visualize your latest research report, create a shareable blog post, or promote a piece of gated content on social media.

Infographic Template

9) Social Graphic Templates

With the help of these Canva templates, you can create stunning social media images for Facebook, Instagram, Twitter, Pinterest, and more.

These templates are designed to meet the dimension requirements for each network, so you can spend less time hunting down accurate aspect ratios and more time boosting your social media engagement.

Social Media Template

10) Small Team Status Board Template

If you're working on a really small team -- let's say 1-10 people -- you might find this status board template useful.

The template provides a column for each member of your team where they can add high-level status updates. This can be updated daily, weekly, or monthly to keep everyone on the same page about priorities, progress, and opportunities for collaboration.

Not to mention, the handy color-coding system allows you to determine the current standing of the task (good, needs attention, waiting on someone, etc.) at a quick glance.

Status Board Template

Save Time in 2018

So there you have it: 10 incredibly useful business templates that will help you save time and hit the ground running next year.

Can you think of any other templates you lean on for support? Share them with us on Twitter @HubSpot.

Invoice Template



from Marketing https://blog.hubspot.com/marketing/free-templates-small-business