Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer's out there know when they're being marketed to, and are therefore tuning out the old-school recruiting noise.
Those copy-pasted job descriptions filled with buzzwords and new challenges aren't going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.
In this ebook, you'll learn how to focus on career context to attract your target candidates, as well as how to spot future marketing all-stars who will be able to make their mark on your company.
By the end of this ebook, you'll know:
- How to reach your target candidates.
- How to spot future marketing all-stars.
- The inbound recruiting framework.
- How to deliver on your promise with career training.
- A new model for career training.
from HubSpot Marketing Blog http://blog.hubspot.com/marketing/attract-hire-train-marketers