Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.
And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception. Combining the inbound methodology with your advertising means inviting people to engage with your brand, rather than interrupting their daily lives with your ads.
While using this strategy may sound like a no-brainer, it takes a lot of thought. You need to know your audience to be able to really connect with them. This is why HubSpot and Kissmetrics are joining forces to teach you How to Advertise Effectively in Today's Digital World.
During this Google Hangout, you'll learn:
- How to advertise in a way that aligns with inbound marketing.
- How to segment your audience and optimize your advertising strategy.
- Examples of companies advertising successfully today.
- Improving and measuring your advertising ROI.
- Common mistakes people are still making with their advertising efforts.
- Advertising on social media platforms like Instagram and Facebook.
- Much more about effectively advertising in today's digital world.
Want to join us? Here are all the details:
- When: Wednesday August 31 @ 2 p.m. ET // 11 a.m. PT
- Where: Live Google Hangout
- RSVP: Click Here
from HubSpot Marketing Blog http://blog.hubspot.com/marketing/advertising-strategy-todays-customers