Who are you marketing to?
It's a question that's all-at-once simple, yet hard to answer in short and with confidence. For many nonprofits, this question is a vital one.
With limited marketing budgets, and stretched resources nonprofits of all shapes and sizes cannot afford to waste their efforts on marketing that is not tailored to the right audiences.
That's where personas come in. Persona's can be defined as fictional, generalized representations of your ideal audience. They help you understand your constituents (and prospective constituents) better, and make it easier for you to tailor content and campaigns to the specific needs, behaviors, and concerns of different groups.
We've built a PowerPoint presentation that provides an overview of what personas are, and how they work—followed by examples and fill-in-the blank templates that you can use to build your own personas by answering questions about:
- Who you're targeting
- What their goals and challenges are
- Why they should care about your organization
- How you can engage with them
Ready to give it a shot for your organization? You can download the Nonprofit Persona Templates here, or by clicking on the button below.
from HubSpot Marketing Blog http://blog.hubspot.com/marketing/make-personas-for-your-nonprofit