Community management has become an essential part of a successful long-term social media marketing strategy. In fact, it's turned into more than just a social media strategy: Community management leads to customer retention, and studies have shown that profits increase 95% when retention grows over 5%.
In order to get to the point where community management turns into business growth, you need to first put in the effort to develop deep personal relationships with customers and people in your community that may or may not be interested in buying your services. They're part of your community simply because their beliefs are similar to those of your brand and industry leadership.
Vanilla Forums, along with 12 leading community management experts, has written about building a foundation for a great community, as well as the strategic steps along the way, to help grow that community and ultimately your business.
In this ebook, written by 12 leading community management experts, you'll learn:
- The best tactics in community management to build up to your first 100 members.
- The key metrics executive teams use to measure community success and how you can start incorporating those metrics from the start.
- How to find a great moderator.
- Much more about building and fostering a healthy community to fuel your business' growth.
from HubSpot Marketing Blog http://blog.hubspot.com/marketing/community-management-expert-advice